How do you get in front of your ideal clients?
You keep hearing, "There's money in the list," and you know it's vital to grow your email subscribers — but how?
Through epic podcast interviews!
Podcasts are growing in popularity year upon year with affluent and educated listeners READY to take action. By bringing your brand in front of the right audience, delivering compelling interviews so your ideal clients can't wait to learn more about you, and getting the perfect offer in front of them to buy, you're both establishing yourself as an expert AND boosting meaningful sales.
Here's what you can expect in the Big Impact Marketing & PR program:
- Get featured in the right media outlets for your niche with purposeful and powerful storytelling that emotionally connects.
- Confidently find your unique voice and learn how to tell the right stories to tell without oversharing in the online space.
- Create the perfect pitch letter & press kit to increase your "Yes! Let's book you!" responses.
- Discover how to think on-the-fly in a way that creates connection and verbal calls-to-action for listeners.
- Explore smart strategies to ensure you're converting increased exposure into premium paying clients.
- Learn why getting on podcasts establishes you as an expert, boosts your Google searchability, and how to tie this all back to your marketing efforts.
Enjoy ideal clients reaching out to you directly:
Book before the end of September 2017 to get my "Storify Your Sales Funnel" bonus, where I'll strategically assess your nurture sequence to ensure you're capturing and converting the increased exposure from your podcast interviews! (Valued at $1149).
I am so happy I said YES.
"I wanted to be sure that I would learn valuable information and tools to move my business forward. And, I am so happy I said YES... I am super grateful to all the resources you gave, in addition to all of the amazing information you provided. You shared so much valuable information for moving forward in a business, no matter how big or small. I see my bigger vision and understand more fully how truly valuable I am, in addition to my service."
~ Caitlin, Yoga Therapist
Week 1 — Clarity On Your Brand Story & Ideal Clients
Before we can get started, we need to know your core brand story and your ideal clients, so we can uncover where they're hanging out. I'll take you on my trademark "Heroine's Journey," where you'll explore your own personal narrative and how it relates to the clients you're aiming to attract. By better understanding how to communicate about your brand, you'll also know what to say so you can truly emotionally connect with your audience, because emotions sell, facts tell. We'll get your audience so excited, they can't wait to reach out to you!
Week 2 — Create Your "Yes, We'll Book You!" Press Kit
Consider this your secret PR weapon! You'll learn how to craft a compelling press kit to send into the world to help you get booked for regional, national, and global exposure from podcast interviews to speaking engagements, and more. Create amazing impact AND save time with your professional #BossBabe Press Kit at the ready.
Week 3 — It's Time to Get Seen
We'll work together to craft a personalized pitch letter that you can use as an evergreen plug & play template to start booking interviews. You'll get exclusive access to my e-book filled with actual pitch emails I wrote that got me booked on podcasts & garnered enthusiastic "yes's"!
Week 4 — On-The-Fly Storytelling
Livestreams. Videos. Sales Pitches. Questions during interviews. I'll coach you on what to say on-the-fly, when you're live and front-facing, so you'll be able to rock any opportunity to share about your brand. Actions speak louder than words, so we'll explore your energy, body language, and tone, in addition to the words you're using. With over 25 years of editorial experience, I'm one of the best interviewers around for you to practice how to craft the perfect answers during interviews! (This is a superb training for folks who are introverted, reserved, or private by nature.)
Implementation & Editing
We'll work through a shared Trello board and you'll have Voxer access to me, so that we can implement and edit what you've learned.
One 60-Minute Launch Call on Zoom
Three 45-Minute Follow-Up Calls on Zoom
Two Hours of Editing Support via Voxer & Trello
This is something all entrepreneurs need.
"How do you get in front of the right people? Do you have a plan to become the person who's thought of when a guest is needed on a podcast? When you have the expertise & the credibility — now you need the audience.
People think exposure itself is enough, but it's not! You've got to have all the pieces ready to prep for what needs to happen before, during, and after the interview.
I was on EOFire and I was told beforehand that I needed to be prepared with my answers, because if I couldn't go deep, John Lee Dumas is known for nailing people on the air! You don't know what the next question is going to be, but you better know how to respond in the moment.
When you helped me with my core stories, I was able to go right to that when John asked me on the air. It's now how I introduce myself and what's on my media page, which is a huge key for me, because it saves me time AND I don't have to let any opportunities pass, because I already have my information ready to send."
~Cheryl, Business Coach, Elite Women in Business
This program is amazing.
"YES!!!!!!!! This program is amazing. I was concerned about the time to commit to it all, but Judy's wealth of experience... made it comprehensive and motivating. I learned and grew so much and my business now has an incredible foundation. I feel clear writing is going to be a part of my work and I didn't know that before!"
~ Annique, Clarity Coach & Midwife
I had my first podcast interview!
"Dear Wonderful, I just had my first podcast with Kristy Hunt - Empower your life - from the platform you sent me... It was chilling and amazing... I coached her live and she experienced the strength of being vulnerable. Wow..."
~Silk, Relationship Expert