How do you get in front of your ideal clients?
Podcasts interviews & publications!
You keep hearing, "There's money in the list," and you know it's vital to grow your email subscribers — but how?
Through epic podcast interviews & publications!
Podcasts are growing in popularity year upon year with affluent and educated listeners READY to take action. By bringing your brand in front of the right audience, delivering compelling interviews so your ideal clients can't wait to learn more about you, and getting the perfect offer in front of them to buy, you're both establishing yourself as an expert AND boosting meaningful sales.
And, there's nothing like getting featured in print to establish yourself as the go-to expert.
Here's what you can expect in the Big Impact Marketing & PR program:
- Get featured in the right media outlets for your niche with purposeful and powerful storytelling that emotionally connects.
- Confidently find your unique voice and learn how to tell the right stories without oversharing in the online space.
- Create the perfect pitch letters & press kit to increase your "Yes! Let's book you!" responses.
- Discover how to share on-the-fly in a way that creates genuine connection & calls-to-action.
- Explore smart strategies to ensure you convert increased exposure into premium paying clients!
- Learn why getting on podcasts establishes you as an expert, boosts your Google searchability, and how to tie this all back to your marketing efforts.
Enjoy ideal clients reaching out to you directly:
I am so happy I said YES.
"I wanted to be sure that I would learn valuable information and tools to move my business forward. And, I am so happy I said YES... I am super grateful to all the resources you gave, in addition to all of the amazing information you provided. You shared so much valuable information for moving forward in a business, no matter how big or small. I see my bigger vision and understand more fully how truly valuable I am, in addition to my service."
~ Caitlin, Yoga Therapist
This is something all entrepreneurs need.
"How do you get in front of the right people? Do you have a plan to become the person who's thought of when a guest is needed on a podcast? When you have the expertise & the credibility — now you need the audience.
People think exposure itself is enough, but it's not! You've got to have all the pieces ready to prep for what needs to happen before, during, and after the interview.
I was on EOFire and I was told beforehand that I needed to be prepared with my answers, because if I couldn't go deep, John Lee Dumas is known for nailing people on the air! You don't know what the next question is going to be, but you better know how to respond in the moment.
When you helped me with my core stories, I was able to go right to that when John asked me on the air. It's now how I introduce myself and what's on my media page, which is a huge key for me, because it saves me time AND I don't have to let any opportunities pass, because I already have my information ready to send."
~Cheryl, Business Coach, Elite Women in Business
Week 1 — Clarity On Your Brand Story & Ideal Clients
Before we can get started, we need to know your core brand story and your ideal clients. I'll take you on my trademark "Heroine's Journey," where you'll explore your own personal narrative and how it relates to the clients you're aiming to attract. By better understanding how to communicate about your brand, you'll also know what to say so you can truly emotionally connect with your audience, because emotions sell, facts tell.
Week 2 — The Perfect Places to Plug & Play Pitch
You'll discover where to find the perfect places to pitch (read: publications your ideal clients are reading). You'll also learn insider tips on how to approach editors in the right way, figure out which editors are seeking submissions, and get exclusive invites to facebook groups for more industry secrets on how to get your pieces seen by the right people.
Week 3 — Create Your "Yes, We'll Book You!" Press Kit
Consider this your secret PR weapon! You'll learn how to craft a compelling press kit to send into the world to help you get booked for regional, national, and global exposure from podcast interviews to speaking engagements, and more. Create amazing impact AND save time with your professional #BossBabe Press Kit at the ready.
Week 4 — Pitch, Pitch, Pitch (a.k.a. It's Time to Get Seen)
We'll work together to craft your dream list of media outlets, then blend your personalized pitch letters with your Media Kit, to start booking interviews. You'll get exclusive access to my e-book filled with actual pitch emails I wrote that got me booked on podcasts & garnered enthusiastic "yes's"!
Week 5 — Where Is Your Richest Content?
We craft the core stories you need to create an epic brand, ones that your ideal clients absolutely identify themselves with, so they know YOU are their person! We'll then explore how to craft pieces around these core stories to create an unforgettable impression.
Week 6 — Story Coaching
Livestreams. Videos. Sales Pitches. Questions during interviews. I'll coach you on what to say on-the-fly, when you're live and front-facing, so you'll be able to rock any opportunity to share about your brand. Actions speak louder than words, so we'll explore your energy, body language, and tone, in addition to the words you're using. With over 25 years of editorial experience, I'm one of the best interviewers around for you to practice how to craft the perfect answers during interviews! (This is a superb training for folks who are introverted, reserved, or private by nature.)
Follow-Up, Follow-Through & Editing
We'll work through a shared Trello board and you'll have Voxer access to me, so that we can implement and edit what you've learned. Along the way, I'll share with you follow-up etiquette, so you can stay top-of-mind with editors in a way that's polite and present, yet not aggravating or aggressive.
One 60-Minute Launch Call on Zoom
Five 45-Minute Follow-Up Calls on Zoom
Two Hours of Editing Support via Voxer & Trello
Access to Agency Level Media Connections
Once you learn how to pitch & create epic content, I'll share with you access to agency level PR exposure, where you'll get direct connects to top-notch media outlets for the greatest chance at getting seen in a big way.
(Valued at $1597)
Yours as a complimentary bonus gift!
This program is amazing.
"YES!!!!!!!! This program is amazing. I was concerned about the time to commit to it all, but Judy's wealth of experience... made it comprehensive and motivating. I learned and grew so much and my business now has an incredible foundation. I feel clear writing is going to be a part of my work and I didn't know that before!"
~ Annique, Clarity Coach & Midwife
I had my first podcast interview!
"Dear Wonderful, I just had my first podcast with Kristy Hunt - Empower your life - from the platform you sent me... It was chilling and amazing... I coached her live and she experienced the strength of being vulnerable. Wow..."
~Silk, Relationship Expert